7 11 big gulp

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In the s the average can of soda weighed about six ounces. Nowadays you can buy one weighing 32 ounces or more from s and other convenience stores. Today we look at the history of the Gulp, who created it? Who bought it? And why did it become so popular?

7 11 big gulp

While the name is in reference to the original US-fluid-ounce ml drink, it has since expanded to include various other sizes. The history of the Big Gulp came in from Dennis Potts, the merchandise manager for 7-Eleven in the Southern California market in the s. Wanting to help lagging sales at the stores, The Coca-Cola Company suggested to Potts that they use a then-unheard of 32 ounce cup ml for their drinks. At the time, the average Coca-Cola bottle contained US-fluid-ounce ml , while the largest fountain drink available was at McDonald's at US-fluid-ounce ml. Despite Potts's objections, he agreed to send a case of cups to a 7-Eleven location in Orange County. Much to his surprise, the store sold out of the cups within a week, prompting 7-Eleven to expand the Big Gulp line nationwide. At US-fluid-ounce 3, ml , the Team Gulp remains the largest fountain offering in the world. Much like the Big Gulp's sister Slurpee line, the Big Gulp was originally served behind the counter by 7-Eleven employees. However, by the mids fountain machines were placed on the main sales floor and offered as a self-service option, making the Big Gulp line the first self-service fountain drink, something that would become the industry standard by the s. Following the acquisition of rival chains such as A-Plus, Speedway, and Stripes, 7-Eleven introduced the Big Gulp line at those stores in a mostly cosmetic change, as the Big Gulp cups replaced those stores' existing fountain cups. As the launch of the Big Gulp line coincided with the onset of the obesity epidemic in the United States , 7-Eleven and other retailers that have similar fountain lines such as rival Circle K 's Polar Pop line have received criticism over their size and enabling obesity. While the proposal was never enacted, perhaps in response to the proposal 7-Eleven began phasing out the Big Gulp name in North America to generic 7-Eleven branded cups and sizes, with the Big Gulp name being minimized to the bar code on the cups denoting a fountain drink as opposed to a Slurpee or an iced coffee.

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Roughly 30 years ago, the average soda serving was just six ounces. Today the standard is 32 ounces or more. With more than 18, stores in 18 countries, 7-Eleven sells an average of 33 million gallons of fountain drinks a year—enough to fill 75 Olympic-size swimming pools. The company has always been a leader as far as convenience goes: in , 7-Eleven was the first store to offer freshly-brewed coffee in to-go cups. Sometime in the spring of , Coca-Cola representatives approached Potts about a new ounce cup design—a pretty significant increase in liquid as the store carried only 12 and ounce cups for their fountain drinks at the time.

While the name is in reference to the original US-fluid-ounce ml drink, it has since expanded to include various other sizes. The history of the Big Gulp came in from Dennis Potts, the merchandise manager for 7-Eleven in the Southern California market in the s. Wanting to help lagging sales at the stores, The Coca-Cola Company suggested to Potts that they use a then-unheard of 32 ounce cup ml for their drinks. At the time, the average Coca-Cola bottle contained US-fluid-ounce ml , while the largest fountain drink available was at McDonald's at US-fluid-ounce ml. Despite Potts's objections, he agreed to send a case of cups to a 7-Eleven location in Orange County.

7 11 big gulp

Roughly 30 years ago, the average soda serving was just six ounces. Today the standard is 32 ounces or more. With more than 18, stores in 18 countries, 7-Eleven sells an average of 33 million gallons of fountain drinks a year—enough to fill 75 Olympic-size swimming pools. The company has always been a leader as far as convenience goes: in , 7-Eleven was the first store to offer freshly-brewed coffee in to-go cups. Sometime in the spring of , Coca-Cola representatives approached Potts about a new ounce cup design—a pretty significant increase in liquid as the store carried only 12 and ounce cups for their fountain drinks at the time. It was an oddly shaped cup—circular on the bottom like any standard plastic drinking receptacle, but square on top, similar to a milk carton. Sadly, we were unable to track down any images of this version of the Big Gulp. If you have any, please let us know in the comments. Potts sent the or so cups to a store in Orange County with the highest sales in soft drinks.

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Archived from the original on May 4, The Big Gulp was born. As the launch of the Big Gulp line coincided with the onset of the obesity epidemic in the United States , 7-Eleven and other retailers that have similar fountain lines such as rival Circle K 's Polar Pop line have received criticism over their size and enabling obesity. The construction is okay but I learned the hard way that storing it in the freezer can result in the out side splitting when exposed to warm air. Image courtesy of WikiCommons. I highly recommend it. My first reaction: holy crap, this thing is big. The public were engaged and Potts was keen to capitalize;. Read Edit View history. I have now had my Big Gulp for several months, and it has actually turned out to be one of my better purchases. And why did it become so popular? Continue reading.

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Keeping the included plastic straw clean is a bit tedious. Who bought it? It's extremely effective in helping to lose weight and stay in shape as it crushes your hunger-thirst without adding any calories. It just took off like gangbusters. I don't even know if I got 2 weeks out of it. The history of the Big Gulp came in from Dennis Potts, the merchandise manager for 7-Eleven in the Southern California market in the s. I didn't count the lid and straw. Coupled with this, the marketing team has been hugely successful in convincing consumers that the Big Gulp represents freedom of choice for the consumer. Download as PDF Printable version. Your recently viewed items and featured recommendations. Article Talk. Very big.