Youtube chief marketing officer

YouTube has never been more powerful.

Pemsel said: "Anna is a real talent who has a clear understanding of the unique opportunities that our relationships with the big platforms can offer and the importance, both commercially and editorially, of video as part of the overall reader experience. In she joined YouTube where she spent seven years, first as EMEA marketing director, then director, global marcom and director, global consumer marketing. Bateson said: "I am thrilled to have the opportunity to join The Guardian at such a time of change and possibility. Stay signed in. Forgotten password?

Youtube chief marketing officer

Wojcicki has worked in the technology industry for over twenty years. She worked as Google's first marketing manager in , and later led the company's online advertising business and original video service. Wojcicki grew up on the Stanford campus, where mathematical scientist George Dantzig was her neighbor. A humanities major in college, she took her first computer science class as a senior. She originally planned on getting a PhD in economics and pursuing a career in academia, but changed her plans when she discovered an interest in technology. In , Wojcicki was the first product manager of one of Google's seminal advertising products— AdSense. YouTube , then a small start-up, was successfully competing with Google's Google Video service, overseen by Wojcicki. After Wojcicki became the CEO of YouTube, the company reached 2 billion logged-in users a month [33] and that users were watching one billion hours a day. Since she became CEO, YouTube's percentage of female employees has risen from 24 to nearly 30 percent. Wojcicki also emphasized new YouTube applications and experiences designed to cater to users interested in family [38] gaming, [39] and music [40] content. While CEO, the company developed 10 forms of monetization for YouTube creators, including channel memberships, merchandise, BrandConnect, and paid digital goods like Super Chat. Wojcicki tightened YouTube's policy on videos it regards as potentially violating its policies on hate speech and violent extremism. During the controversy surrounding Logan Paul 's YouTube video about a person that committed suicide, Wojcicki said that Paul did not violate YouTube's three-strike policy and did not meet the criteria for being banned from the platform. Wojcicki has emphasized educational content as a priority for the company, and on July 20, , announced the initiative YouTube Learning, which invests in grants and promotion to support education focused creator content. On October 22, , Wojcicki wrote that Article 13, as written in the European Union Copyright Directive , would make YouTube directly liable for copyrighted content, and poses a threat to content creators' ability to share their work.

Currently, YouTube is the largest free ad-supported streaming site in the world and pays out billions to labels annually.

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His channel, which breaks down the creator economy, has , subscribers. But it wasn't always the case: In his ten years of experience posting — including travel and sports content — he's always had the support of individuals at the company, even when his work wasn't as successful. Unlike other social media platforms, YouTube provides its creators with a hands-on support network, and having these direct relationships with staffers at YouTube is key. They can help creators troubleshoot, deal with scammers , understand the changing algorithm and ad rates , and get introduced to new features, like YouTube Shorts. In the same vein, it's critical for influencer marketers to know the right contacts at the company, which has an array of execs dedicated to marketing beyond its basic ad offer. These partner managers find creators in YouTube's Partner Program — which requires their channels have more than 4, watch hours and more than 1, subscribers — walk them through the backend of their channel analytics, and introduce them to new features and tools currently in beta. Creators who are close with staffers at YouTube have the chance of getting invited to special events — like the Met Gala, thanks to an invite from YouTube's former head of fashion and beauty, Derek Blasberg — or access to an invite-only community for YouTube Shorts creators.

Youtube chief marketing officer

Ignite Visibility applauds her and the YouTube team for transforming the platform into a 21st Century ecommerce shopping site. Recently, YouTube began asking creators to tag and track products featured in videos. Ultimately, YouTube plans to convert videos into online catalogs that people can browse. Then, they can make a purchase without ever leaving the platform.

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As painful as it was for YouTube, it made the site a safer space for media companies to produce content and, likewise, a lynchpin of kids-focused media companies' digital strategies. That largely consists of telling the story of the company's wide and diverse collection of global creators. Santa Clara County, California , U. Search Engine Land. YouTube's music ambitions as a paid streaming service that competes with Spotify have never quite taken off in the US. This summer, YouTube TV reported that it had 5 million subscribers , making it the most-subscribed streaming-cable bundle and the fifth largest cable bundle of any kind in the country. Media National Press Google. Retrieved December 31, The Hive. November 11, Retrieved October 5, At YouTube, he worked specifically on strategy underneath Robert Kyncl. Retrieved December 16, Archived from the original on August 18, Read View source View history.

YouTube has never been more powerful. Yet the company faces unique threats. TikTok's growth has been unrelenting, and users spend more time on it per day than they do on YouTube.

Wojcicki has worked in the technology industry for over twenty years. Its newest video product, Shorts, heavily relies on music, which will deepen its relationship with labels. Neil Mohan is one of the most public-facing executives at YouTube. He first joined Google as part of its acquisition of the adtech startup DoubleClick. Toggle limited content width. This summer, YouTube TV reported that it had 5 million subscribers , making it the most-subscribed streaming-cable bundle and the fifth largest cable bundle of any kind in the country. She originally planned on getting a PhD in economics and pursuing a career in academia, but changed her plans when she discovered an interest in technology. Retrieved April 2, Mohan oversaw the development of many creator-centric products like subscription services and fan funding, as well as traditional media-industry pushes like YouTube Music and YouTube TV, the platform's streaming-cable bundle. Bateson: has seven years of experience at YouTube. Retrieved May 31, Google, Inc. She was Google's managing director of global creativity services and worked with advertisers who wanted to partner with creators.