Pepsi partners

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Pepsi has named South Korean footballer, Son Heung-Min as its new brand ambassador, according to the brand in a statement on Instagram. Son is a professional footballer who plays for both Premier League club Tottenham Hotspur and the South Korea national team. In the picture, he is holding up the iconic Pepsi jersey. Don't miss: PepsiCo, Hasbro and Mr. The appointment comes months after Pepsi unveiled its new logo and visual identity which makes it the first update of the Pepsi globe logo in 14 years. Rolling out the new look in North America later this year, in time for the brand's th anniversary, Pepsi will be introducing it to the rest of the world in According to Pepsi, the new logo and visual identity pay homage to the brand's heritage while being forward-looking in terms of sustainability.

Pepsi partners

The agreement makes it clear that PepsiCo will be investing in in-game advertising for years to come, both in EA FC and beyond. I think this is about two businesses and brands that have long admired each other coming together. Increasingly, that crossover in culture, whether you want to call it gaming or want to call it esports — this partnership is going to broadly play in all of those spaces. But when it comes to the breakdown between marketing efforts geared toward casual versus competitive gamers, the writing is on the wall. Many brands have pulled back from dedicated esports spending in , and PepsiCo is no exception. The last dedicated esports campaign from any of the three brands came in May , when Mountain Dew partnered with Call of Duty League teams for a branded watch party. A deal with EA FC could give PepsiCo access to a much wider and more diverse group of gamers than its past dedicated esports partnerships. One of the pillars of the partnership is that we will benefit from visibility inside the EA FC ecosystem, and EA will benefit from visibility across a whole range of media. We have long admired each other as businesses and brands. We would have gotten together before now, if we could have.

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Subway will begin to exclusively serve Pepsi beverages in the U. The year partnership with Pepsi Co will begin in , according to a news release. The sandwich chain will continue to sell Frito-Lay snacks through , and franchises can sell a larger selection of Gatorade beverages, the company added. Dairy Queen's free cone day: How to get free ice cream to kick off spring. Subway signed a year-deal in to serve Coca-Cola beverages, which include Diet Coke and Sprite. As the deal began to close in , the chain began to offer Pepsi products again.

Pepsi partners

Whether having a meal with friends or cheering on a favorite team, Pepsi is always there to share joy and help celebrate those special moments. You are using old browser. Skip to Content Skip to Navigation. Zero Calorie.

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Visit digiday. Adam Warner: We have long admired each other as businesses and brands. Increasingly, that crossover in culture, whether you want to call it gaming or want to call it esports — this partnership is going to broadly play in all of those spaces. More in Marketing View More. Son is a professional footballer who plays for both Premier League club Tottenham Hotspur and the South Korea national team. According to Pepsi, the new logo and visual identity pay homage to the brand's heritage while being forward-looking in terms of sustainability. I think this is about two businesses and brands that have long admired each other coming together. For ultimate grab-and-go convenience, PepsiCo branded coolers keep their favorite drinks as cool and refreshing as ever. Offer the power of choice with fountain solutions that will have customers coming back for more, including customized drinks and flavors. Get all the benefits of PepsiCo Partners. Products that support mental wellbeing are emerging as a powerful niche within the functional beverage category. Rolling out the new look in North America later this year, in time for the brand's th anniversary, Pepsi will be introducing it to the rest of the world in But when it comes to the breakdown between marketing efforts geared toward casual versus competitive gamers, the writing is on the wall.

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Resources at the Ready. The agreement makes it clear that PepsiCo will be investing in in-game advertising for years to come, both in EA FC and beyond. Take a closer look at these cerebrally satisfying offerings. Reset Password Reset Password. You are using old browser. One of the pillars of the partnership is that we will benefit from visibility inside the EA FC ecosystem, and EA will benefit from visibility across a whole range of media. We have long admired each other as businesses and brands. Member Exclusive. Generative AI. Terms and Conditions Thanks for the feedback! Search products easily, schedule orders in advance, review recent orders, get updates about promotions, and more. Food Food. This site allows you to do more than ever before with PepsiCo. I think this is about two businesses and brands that have long admired each other coming together.