New balance concept store

Next Set of Related Ideas. References: newbalance. New Balance has taken the retail industry by storm with its new store concept on Newbury Street in Boston, Massachusetts. With a focus on creating a customer-centric experience, new balance concept store, the store is designed to bring people together and encourage customers to find their own authentic style.

Over the past 3 years, greater group have developed retail stores and displays for New Balance to strengthen their retail presence worldwide. New Balance. Greater Group. Hence every detail in the overall store was designed to complement the shopper experience including the use of audio and visual features throughout the store. From the moment you step into the store, you are taken on a journey that has been carefully curated to create the ultimate retail experience. Presenting the brand's footwear and apparel in a raw-concrete environment, the spatial signature grey colour scheme is complemented with wooden panels and digital screens that provide a modern-day signage.

New balance concept store

If you're a human and see this, please ignore it. If you're a scraper, please click the link below :- Note that clicking the link below will block access to this site for 24 hours. New Balance recently celebrated its th anniversary with the opening of its first U. This flagship store represents a significant transformation of the retail experience for New Balance consumers. We have created a distinctive space that allows for deeper engagement to best facilitate clear and consistent storytelling that highlights the energy and momentum behind our brand. The Boston Landing Flagship pays tribute to our heritage in sport and giving back to our community, celebrates our innovation, and sets a new precedent for our high standards in retail excellence. New Balance and New Balance Foundation support many charitable and community-focused organizations in the greater Boston area. The interactive retail space features a large impact display highlighting our footwear and apparel product, as well as digital screens featuring global Team NB athletes, including Trayvon Bromell and Emma Coburn. A MADE. Facebook, facebook. Search for: Search. Sponsor Content I'm a scraper This search result is here to prevent scraping. Photo credit: New Balance. You Might Also Like.

At the heart of the store is a central seating area, where customers can convene and draw inspiration from each other.

Boston, Mass. The fresh retail concept is built to put people, not products, at the center of the consumer experience. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style. The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side. The Boston store is the second of its kind globally with the first store of the same concept opening in Guangzhou, China in December For more information or to find a store near you, visit newbalance.

If you're a human and see this, please ignore it. If you're a scraper, please click the link below :- Note that clicking the link below will block access to this site for 24 hours. Have you noticed all the new shops opening along the Back Bay stretch this year? We certainly have. Here are the five arrivals we love the most. Inside the New Balance concept store. With 25 shops worldwide, this New York eyewear brand finds its newest home where CEO and fourth-generation owner Harvey Moscot went to undergrad and optometry school. Outfitted in midcentury-modern design accents, the full-service optical boutique, which opened in April, offers sleek sunglasses with hand-dip-dyed lenses in all the colors of the rainbow. Designed with utilitarian metal and glass juxtaposed with soft cowhide and greenery, this gorgeous, gallery-like shop makes you feel both invited to enter and unsure if you should touch anything.

New balance concept store

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The Boston store is the second of its kind globally, with the first opening in Guangzhou, China in December With a focus on creating a customer-centric experience, the store is designed to bring people together and encourage customers to find their own authentic style. Inspiring Environments - Retail stores are increasingly becoming environments for inspiration and creativity, creating opportunities for brands to connect with customers beyond traditional shopping experiences. E-Mail: Facebook Twitter Media. Customer-focused Retail - More retailers will incorporate customer-centric experiences into their stores, providing opportunities to build deeper connections with customers and drive loyalty. Sportswear Retail - A trend toward curating products and creating inspiring environments is disrupting sportswear retail, allowing brands to connect with customers more deeply and drive sales. The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. Search for: Search. The Chinese consumer sector looks vastly different today compared with just five years ago. New Balance and New Balance Foundation support many charitable and community-focused organizations in the greater Boston area. Ian Fitzpatrick, Senior Director of Global Brand Strategy and Operations at New Balance, commented on the store concept, saying "This store represents a big step forward in the way we think about our retail environment, featuring a much tighter, more focused collection built specifically for the younger consumer.

Boston, Mass. The fresh retail concept is built to put people, not products, at the center of the consumer experience. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style.

Curated Merchandise - Retailers will focus on offering a carefully selected range of products that cater to both elite athletes and fashion influencers in order to create a unique value proposition for customers. The Boston store is the second of its kind globally, with the first opening in Guangzhou, China in December New Balance and New Balance Foundation support many charitable and community-focused organizations in the greater Boston area. The store features an edited selection of merchandise, highlighting the connection between sport and culture. More Details. You Might Also Like. If you're a human and see this, please ignore it. Project Overview greater group have been designing New Balance's stores globally, including flagship stores in Boston, London, Milan, Tokyo, Korea, and are now proud to showcase our latest project with Shanghai's first New Balance Global Flagship Store. Hence every detail in the overall store was designed to complement the shopper experience including the use of audio and visual features throughout the store. Ian Fitzpatrick, Senior Director of Global Brand Strategy and Operations at New Balance, commented on the store concept, saying "This store represents a big step forward in the way we think about our retail environment, featuring a much tighter, more focused collection built specifically for the younger consumer. The interactive retail space features a large impact display highlighting our footwear and apparel product, as well as digital screens featuring global Team NB athletes, including Trayvon Bromell and Emma Coburn. By providing solutions that re-use and re-program materials and spaces, we suggest design elements and specification options with the implicit intent of making stores greener. Inspiring Environments - Retail stores are increasingly becoming environments for inspiration and creativity, creating opportunities for brands to connect with customers beyond traditional shopping experiences.