Mackenzie yeates

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Wardrobe basics have never been out of style, but the pandemic put them into fashion in a whole new way. Stuck at home with nothing to do and nowhere to go, we relished in the things that brought us comfort—whether it was a soothing scent , a fresh loaf of homemade sourdough , or a perfect sweatsuit. Toronto-based ethical clothing brand Kotn was already making said perfect sweatsuit, but a whole new swath of customers recognized its value in Since then, the company—which uses sustainable Egyptian cotton and provides living wages for its producers in Egypt—has expanded into bed linens and knits, taking this idea of simple, luxurious comfort to new areas of the home. Going into the pandemic, what did set us up for success was the fact that we were still a fairly small team. We were still being nimble and moving with changing timelines and pulling things off with small budgets, that kind of thing—so going into the pandemic, we really had to flex those muscles. And at the beginning of , we had no idea what was going to happen; we canceled a bunch of our product that was supposed to come in that was more centered around going out and going to work.

Mackenzie yeates

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Agenda-setting intelligence, analysis and advice for the global fashion community. The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners including: YouTube, Instagram or Twitter , in order to view embedded content in this article and others you may visit in future. As part of our latest Special Edition, BoF has produced a series of video articles with entrepreneurs and business owners on how to build a responsible business. Amid a global health crisis, launching philanthropic initiatives has become an industry-wide imperative.

Mackenzie yeates

Kotn is a Canadian fashion brand on a mission to create a sustainable impact on the planet and its people. Rami always knew he wanted to start a company that would have a positive impact on the people and environment in which it operated. In he and his good friend, Benjamin Sehl and eventually co-founder—along with his wife, Mackenzie Yeates , decided to take on the mission of creating the perfect t-shirt. At the time, Rami was living and working in New York City, with a successful career in the music industry, and decided to quit his job and move to Toronto, where Ben was living. Together, Rami, Ben, and Mackenzie created a vision for what was to become Kotn. Rami decided to start from the ground up by quitting his job and moving to Egypt to learn about cotton production and product development. A generous family of cotton farmers opened their doors to Rami, without even knowing who he was, allowing him to live on their farm for four months. Through this experience, I was inspired to learn how to make yarn, how to make fabric, and how to dye things without ruining the world. And from there we made a t-shirt — in black and in white — the only two styles we produced at the time. This boots-on-the-ground experience led Rami to form important relationships with farmers from across the region.

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With all the time you spend together, how do you navigate being married to your cofounder? And we also plan out our line of products there. Vancouver store photos by Tina Kulic. Toronto-based ethical clothing brand Kotn was already making said perfect sweatsuit, but a whole new swath of customers recognized its value in We only have one desk, so I've been working from the couch. A big part of our brand is about the people behind it; how we set up our mission in general was not an arbitrary thing that we just decided—it came out of listening to the people within our supply chain and what they actually needed. Which is really important to us. How have the last few years been for you? We put a lot of effort into sharing cool stories and interesting content — just keeping people entertained without the pressure to buy our products. Task Chair. So it was very important to us to be nimble and tailor messaging to what was going on. Because we have so much of that overlap, it's actually nice to have our interests separate. Going into the pandemic, what did set us up for success was the fact that we were still a fairly small team. Find your fit. There's a lot I can help Mackenzie with.

They enjoy horseback riding, climbing trees and spending time with their many pets in their Iowa home.

Now that you're both working from home, is there anything that you do to maximize productivity? Your factories and farmers are in Egypt. We were still being nimble and moving with changing timelines and pulling things off with small budgets, that kind of thing—so going into the pandemic, we really had to flex those muscles. He remembers every single task. Desk Organization. On Productivity. Mackenzie: I just brought my monitor home from my office. I really make an effort not to overload myself with tasks. You partnered with Holt Renfrew to create and donate 15, masks. And then yeah, spending time with people I love. On Working from Home. In-person lends really well to that. Scent to your inbox Sign up for our emails to get early access to new products and exclusive offers. Mackenzie: It's nice that we get to eat lunch together everyday. Team Workstations.