Lux ad heroine name

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It has since had some of the biggest names of Bollywood as its brand ambassadors. It was a kind of reverse endorsement by the brand for the chosen star. The commercial sought consumers to buy the special promotional pack of Lux soap that came with a special scratch card. There were various rewards for the winners, including coming to Mumbai and living a day like Rai would. Later, the company also made commercials with real-life Bollywood couples, with one featuring Aishwarya Rai and Abhishek Bachchan, and another with Virat Kohli and Anushka Sharma. For any new entrant, to appear in a Lux ad was to mark her or his arrival in the Hindi film industry. Even today, an endorsement deal with the soap brand is a benchmark of success for movie actresses.

Lux ad heroine name

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Sex and pleasure was essentially transactional before Adam and Eve. It was a kind of reverse endorsement by the brand for the chosen star.

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Times Internet Limited. All rights reserved. For reprint rights. Times Syndication Service. Home Notifications Newsletters Next Share. Virat and Anushka do a modern version of the Shammi dance with aplomb. The story narrates the effect of Anushka's glow from Lux on Virat.

Lux ad heroine name

Lux is a latin word for luxury. Every other Indian are well aware with the brand and how over the years it has grown stronger each day. When it was first launched in it was looked upon as a luxury soap in society and thus it always robbed in Bollywood beauties to be their face from then since now. Time has changed but their marketing strategy keeping along with their mindset has not!

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Tags Bollywood Bollywood actresses Soap. Available on App Store Google Play. There were others who followed in her footsteps, actresses like Achala Sachdev and Nirupa Roy, but Chitnis was the one many filmmakers turned to first. Thursday, March 7, Home Features Brandma 'Lux girl' — Bollywood's own soap brand that brought affordable luxury to Later, the company also made commercials with real-life Bollywood couples, with one featuring Aishwarya Rai and Abhishek Bachchan, and another with Virat Kohli and Anushka Sharma. Whether you live in India or overseas, you can take a paid subscription by clicking here. Sex and pleasure was essentially transactional before Adam and Eve. S Beauty queens and the Lux soap!!! ThePrint — with exceptional reporters, columnists and editors — is doing just that. Sustaining this needs support from wonderful readers like you. No Records Found. Gajanan Yeshwant Chitnis. In , Leela Chitnis became the first Indian actress to appear in any advertisement when she featured in the vintage Lux soap ad.

Lux, a Unilever soap brand, launched a new spot starring film star Kareena Kapoor Khan that highlights the stereotypes and judgments pregnant women often face. The spot was created by Wunderman Thompson South Asia. This is my second pregnancy and I fully subscribe to the view that one should continue to break stereotypes and do what you love!

Support Our Journalism. No Records Found. Save my name, email, and website in this browser for the next time I comment. The commercial sought consumers to buy the special promotional pack of Lux soap that came with a special scratch card. India needs fair, non-hyphenated and questioning journalism, packed with on-ground reporting. Whether you live in India or overseas, you can take a paid subscription by clicking here. Home Features Brandma 'Lux girl' — Bollywood's own soap brand that brought affordable luxury to To interact with this user, please download the Pixstory app Google Play. The first Lux soap was launched in India in Show Full Article. Later, the company also made commercials with real-life Bollywood couples, with one featuring Aishwarya Rai and Abhishek Bachchan, and another with Virat Kohli and Anushka Sharma. S Beauty queens and the Lux soap!!!