Hoşlandığın kişinin dikkatini çekmek

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People who use social media have the opportunity to communicate with others, to introduce themselves to large masses, and promoting their name, to create their own environments with variables such as gaining followers, creating contents, gaining likes and comments. In this study, a research was carried out on these micro celebrities, which have become as attractive as the traditional celebrities. To achieve this goal, a questionnaire was conducted with people who are using social media and following micro-celebrities. Survey results were analyzed through structural equation modeling. According to the results, the attractiveness of micro-celebrities and the product matchup between the micro-celebrity and the product they introduce are positively related with consumer attitude, and consequently consumer attitude positively affects electronic word of mouth eWOM , and finally, eWOM has a positive effect on purchase intention. On the other hand, the expertise of micro-celebrities and trustworthiness of them do not have any effect on consumer attitude. Based on findings, the limitations of the research and suggestions both for future studies and the businesses were given.

Hoşlandığın kişinin dikkatini çekmek

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Arguably one of the most complex emotional disorders, Obsessive Compulsive Disorder is surprisingly common. I haven't been diagnosed officially but that's just because I have never gone to a psychologist.

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Hoşlandığın kişinin dikkatini çekmek

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The Handbook of Social Psychology, Journal of Global Scholars of Marketing Science, 25 3 , Help center. Microcelebrity and the branded self. Explains a lot. I really suggest it to other people who have OCD or want to know more about it. Communication and persuasion. It really broke down the process the mind goes through when there is OCD is part of the behavior. Author 1 book 2 followers. Erkan, I.

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Journal of Advertising Research, 48 3 , Community Reviews. Predictors of the effectiveness of celebrity endorsement on Facebook. The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms: A parasocial interaction perspective. Computers in Human Behavior, 87, — Ding, Y. The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents. Communication and persuasion. The differential effects of celebrity and expert endorsements on consumer risk perceptions. Obsessive compulsive disorder is characterised by obsessive thoughts that are sometimes intrusive and uncontrollable. Journal of Advertising, 39 3 , 1— Want to read. Hassan, S.

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