Ginsu
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Ginsu
The brand was heavily promoted in the late s and s on U. The commercials generated sales of between two and three million Ginsu sets between and Ginsu knives are an evolution of a product line developed by the Clyde Castings Company. The company filed for a trademark on the Quikut name for use on carving knives, butcher knives, fruit knives, kitchen knives and can openers in Quikut knives were heavily advertised in the U. Large national newspaper, magazine and radio campaigns were used to market Quikut as far back as the s. A campaign resulted in orders for , units. A campaign included a print ad on the back cover of the Saturday Evening Post. The studio was an early producer of TV spots and made for TV programs. The copy points used in the and later Ginsu commercials were used by Ron Popeil , the early TV marketer, in the s. The other side of the knife is sharp enough for a professional meat cutter. Because the brand name "Quikut" was said to lack panache , Ed Valenti , Barry Becher, and copywriter Arthur Schiff created a new brand name that alluded to the exceptional sharpness and durability of a Japanese sword. The brand also became a part of pop culture. Media scholar Robert Thompson , of Syracuse University, called the Ginsu advertising campaign "the pitch of all pitches.
Learn more about Amazon International Store. These gracefully forged single-bevel knives are made with Japanese stainless steel J, offering excellent strength, ginsu, ability to hold an edge, and high ginsu resistance due to the high levels of chromium in their composition. Toggle limited content width, ginsu.
The Traditions Set is our best selling set, and for good reason. It includes three Japanese style knives that collectively perform every task required in the kitchen, while making it feel effortless and easy with those incredible Japanese steel blades that will hold an edge much longer than your ordinary knife. A Santoku knife is one of the most versatile and commonly used kitchen knives worldwide. It's easy to use and feels natural in your hand. A santoku knife can be used for general chopping, cutting, slicing, and mincing. The Legacy Santoku features high-quality stainless steel from Japan, formed into a beautiful damascus blade — 67 layers of steel forged into shape, creating a knife that is both strong and sharp.
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Ginsu
Ginsu knives have been around for over 40 years. Not only did they seem to cut everything, but their prices were sooooooo cheap! But this really was cutting edge marketing back then. You probably either bought a set of knives from Ginsu or you wanted to. They could cut through anything! Back in the days of their weekly infomercials, Ginsu probably seemed like a gimmick, and maybe for all the right reasons. Wonder how they were able to do that? Their knives used serrated blades, similar to Forever Sharp knives. The micro-serrations on these blades meant that a majority of the edge never made contact with the cutting surface. This ensures the blade stay sharper longer.
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Not added. Images in this review. Page 1 of 1 Start over Page 1 of 1. Initial payment breakdown. Toggle limited content width. Show details Hide details. Encyclopedia of Cleveland History. The brand also became a part of pop culture. Learn why Ginsu Katana has become the top pick for those who value precision, quality, and efficiency in the kitchen. Secure transaction. A santoku knife can be used for general chopping, cutting, slicing, and mincing. Number of Items Included: I received a knife as a gift and though I hadn't heard of Ginsu Katana before, I am now a lifetime customer and will buy more from them. Find out more.
Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges.
Discount Provided by Amazon. It was affordable and it's proven to be reliable. Store name:. This email has been registered. Triple- Rivet. Sort reviews by Top reviews Most recent Top reviews. The copy points used in the and later Ginsu commercials were used by Ron Popeil , the early TV marketer, in the s. How are ratings calculated? Currently Available: 8" Gyuto 6" Deba 3. Customers who viewed this item also viewed. Products are returnable on Amazon. Thrilled with how easy it is to use and makes every cut feel like I'm going through butter. Only 5 left in stock. In , Ginsu knives were still manufactured and sold by Douglas Quikut and the Quikut brand is sometimes used as well. The Japanese round black pakka wood handle with resin slice rings resemble the ultimate tool of the Samurais, the Katana.
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