Ginsu knives

Looking for the perfect cutlery set to add to your table setting?

Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges. Visit the Store. Click to play video. Dave Kettner. Ginsu Brands a Scott Fetzer company. Found a lower price?

Ginsu knives

The brand was heavily promoted in the late s and s on U. The commercials generated sales of between two and three million Ginsu sets between and Ginsu knives are an evolution of a product line developed by the Clyde Castings Company. The company filed for a trademark on the Quikut name for use on carving knives, butcher knives, fruit knives, kitchen knives and can openers in Quikut knives were heavily advertised in the U. Large national newspaper, magazine and radio campaigns were used to market Quikut as far back as the s. A campaign resulted in orders for , units. A campaign included a print ad on the back cover of the Saturday Evening Post. The studio was an early producer of TV spots and made for TV programs. The copy points used in the and later Ginsu commercials were used by Ron Popeil , the early TV marketer, in the s. The other side of the knife is sharp enough for a professional meat cutter. Because the brand name "Quikut" was said to lack panache , Ed Valenti , Barry Becher, and copywriter Arthur Schiff created a new brand name that alluded to the exceptional sharpness and durability of a Japanese sword. The brand also became a part of pop culture. Media scholar Robert Thompson , of Syracuse University, called the Ginsu advertising campaign "the pitch of all pitches.

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The Traditions Set is our best selling set, and for good reason. It includes three Japanese style knives that collectively perform every task required in the kitchen, while making it feel effortless and easy with those incredible Japanese steel blades that will hold an edge much longer than your ordinary knife. A Santoku knife is one of the most versatile and commonly used kitchen knives worldwide. It's easy to use and feels natural in your hand. A santoku knife can be used for general chopping, cutting, slicing, and mincing.

Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges. This product has fewer returns than average compared to similar products. Visit the Store. Click to play video. Ginsu Brands a Scott Fetzer company. Found a lower price? Let us know. Although we can't match every price reported, we'll use your feedback to ensure that our prices remain competitive. The Daku series is elegantly designed for long-lasting no-maintenance use.

Ginsu knives

Unlock to see our ratings and compare products side by side. Cutting performance. Unlock for unbiased ratings and reviews for products and services you use everyday. In our lab tests, Kitchen Knives models like the Chikara are rated on multiple criteria, such as those listed below. Cutting performance Based on food-cutting tests using the chef's, slicing, utility, paring, and santoku when available knives. Handle comfort Panelists hand sizes from small to large judged the chef's knife on how comfortable that knife felt in their hands. Handle balance Panelists hand sizes from small to large judged the chef's knife on how well balanced that knife felt in their hands. Prone to corrosion. Knives missing from set. Reactivate now to get the information you were looking for!

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Great quality, knives are razor sharp and bamboo block looks great. I first noticed the problem with the paring knife within the first 4 months. I've also found that the ergonomic handles provide a comfortable and secure grip, reducing hand fatigue during extended food preparation Customers appreciate the value of the knife set. Most importantly, you MUST dry it off after you use it. It came from Warwick — it devoured the marketing world", Sunday Journal Magazine , p. Image Unavailable Image not available for Color:. American brand of direct marketed knives. Feels "good" to wield, easy to control when cutting. Hagley Library Digital Archives.

The true test of salesmanship is convincing consumers they need something they already have. In the s, business partners Barry Becher and Edward Valenti managed to sell millions of kitchen knives to homes that already had plenty of them.

The company also manufactures ReadiVac and American Angler brands. Please sign in to provide feedback. At Target, find a wide range of cutlery sets like block knife sets, carving sets, steak knife sets, santoku knife sets and more. Although we can't match every price reported, we'll use your feedback to ensure that our prices remain competitive. Sort reviews by Top reviews Most recent Top reviews. The block is also clean and modern in design. After almost 3 years and only one kitchen casualty shears I still think this was a great deal and I love everything about these knives. They do sharpen up and hold an edge well. I've gone through a few kitchen shears since then, but my knives are still beloved. Handles are best sized for someone with smaller hands, I think. American brand of direct marketed knives.