Electra bike company

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Most Bikes are subject to this fee. Learn More. Plus, they're a total hoot to ride! Electra continues to 'wow' the industry with new stylish and super comfortable electric bikes. These Go! Electra Go!

Electra bike company

Electra offers a wide range of modern cruiser bicycles. Additionally Electra designed and sells comfort bicycles , and hybrid bicycles. Electra also sells a line of accessories, apparel, and bicycle parts. Electra was founded in by Benno Baezinger. As a teenager, he began designing and manufacturing snowboards in Germany, later moving to California after graduating with a degree in graphic design. He founded Projekt Design in , working for companies including K2 and Adidas. He turned his attention to bicycles. Baezinger told the San Diego Union-Tribune, "The one thing I found when I looked at cycling in the US was that everything was some kind of sport, but very few people used bikes for fun or for transportation. I wanted to introduce the 'having a bike in your life' factor, as opposed to 'being a cyclist'". At the time, there were very few cruisers, the classic "fun" bike, on the market. The two were the firm's sole shareholders through at least The new Electra cruisers were manufactured by a Taiwanese contractor and the two partners began trying to sell them to bike shops.

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Disclaimer: Bikexchange is reader-supported. We may earn an affiliate commission when you buy through the links on our site. Both Baensiger and Erforth grew up in Germany but were attracted to California by the sunshine and proximity to the beach. Baenziger was a graphic designer formerly working with Adidas and other sports brands before deciding to turn his talent to bicycles. Erforth was a salesman, and together they decided to launch the Electra Bicycle Company. The Electra Cruiser gave the American people a more casual riding option in a market saturated by mountain and road bikes, making going to the grocery store or making short trips a more laid-back affair. As the years went by, further bike models were added to the range including the Townie, the Loft, and a range of kids bikes. Despite their humble beginnings, the Electra Bicycle Company is now owned by Trek after being bought by the American cycling giants in , but their philosophy remains the same, to have fun on a bicycle and to make bikes that look and ride great. This innovative bike design technology allowed riders to sit upright on their bikes, maintaining a relaxed riding position but with the added benefit of proper leg extension allowing riders to develop their full range of motion.

Electra bike company

How they ride. How they look. How you look riding them. You could say was a monumental year for Electra. We celebrated 30 years of doing what we love, making the most comfortable and stylish bikes out there. It was also the year we introduced our first throttle e-bike in the U. In our eyes, the key to making this a success was loading it up with standard safety features and making it comfortable enough for two riders. Enter the Loft Go!

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Filter By: Availability. It's right for you if… You are looking for a versatile and stylish pedal-assist e-bike with unparalleled power. Let people know you're coming through. As a teenager, he began designing and manufacturing snowboards in Germany, later moving to California after graduating with a degree in graphic design. Toggle limited content width. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame. It's a no brainer. The tech you get Powered by the Bosch Active Plus System with a W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. It's right for you if… You are looking for a versatile and stylish pedal-assist e-bike with unparalleled power. The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology.

Electra offers a wide range of modern cruiser bicycles.

Learn More. Electra helmets: Making messy hair cool since So versatile, it carries everything but the weight of the world. Crafted with modern components including smooth-braking front and rear roller brakes. Simply elegant. Sizing: - - cm - 5'3" - 5'11". It's right for you if… You are looking for a versatile and stylish pedal-assist e-bike with unparalleled power. Categories : establishments in California Cycle manufacturers of the United States Companies based in California Road cycles Vista, California American companies established in Easy Switch Toggle between modes from the comfort of your handlebars. Choose between awesome colors and graphics that fit your style.