Cyndi lauper in psoriasis commercial

The Novartis psoriasis drug Cosentyx has taken an interesting approach on use of a celebrity. Rather than have a celebrity alone plug a drug this new ad mixes Cyndi with regular folks.

Log in or Sign up. Steve Hoffman Music Forums. What is up with Cyndi Lauper on those drug ads? She looks like she has makeup on three inches thick. Or has she had work done? I don't follow her career.

Cyndi lauper in psoriasis commercial

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Sign In We will send you an email to reset your password. If you watch any TV these days you are likely to see a commercial about psoriasis. The most recent commercial features Cyndi Lauper proclaiming the benefits of the drug Cosentyx. But Cyndi Lauper is not the first celebrity to appear in a psoriasis commercial. And other famous people representing Enbrel and Otezla.

When pop culture icon Cyndi Lauper revealed she had psoriasis , she said, "You'd be surprised how many people have it and don't talk about it. Even her, too? Three things happen for us when a celebrity opens up about a diagnosis and shares the fact of their chronic illness with us. First, they help to destigmatize the disease. The condition becomes more visible and relatable. Suddenly, we see our friends and family changing their attitudes toward our condition, and even toward us.

Cyndi lauper in psoriasis commercial

Sign In We will send you an email to reset your password. If you watch any TV these days you are likely to see a commercial about psoriasis. The most recent commercial features Cyndi Lauper proclaiming the benefits of the drug Cosentyx. But Cyndi Lauper is not the first celebrity to appear in a psoriasis commercial. And other famous people representing Enbrel and Otezla. The amount of money and saturation of advertising behind psoriasis drugs is simply astonishing. So why are we seeing so many psoriasis treatment ads? The actual number of people with psoriasis as a percentage of the population has not increased significantly. However, the amount of advertising from big drug companies has led to a significant increase in the awareness of this disease. As more and more people see the pictures of psoriasis on their TV screens and hear the symptoms; redness, itching and scaling, they begin to identify with their own problem.

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If you listen carefully to the commercials the drugs are designed for people with moderate to severe psoriasis. Psoriasis is an auto-immune disease and to treat the psoriasis the drugs that have been developed affect a person immune system. Follow the money — psoriasis is a big business. What I found most unnerving about that commercial is that she's lumped in randomly with the other psoriasis sufferers, and if you didn't already know she was a celebrity, the commercial wouldn't change that. These skin disorders are more prevalent among the obese. Stop shoving down food your body doesn't like, fat whores. Otherwise I would have died as a grade-schooler or teen. Whether it's Cyndi Lauper saying "see me! She looks great for any age. She looks unreal Hope she hasn't been seriously ill. They can be effective or polarizing depending on how they are used. Yeah, she's probably had a bit of work done, but I just looked her up and was shocked to see that she's 65!! However, the amount of advertising from big drug companies has led to a significant increase in the awareness of this disease. In this Cosentyx ad, however, Cyndi Lauper comes across as sincere and believable. And other famous people representing Enbrel and Otezla.

In the realm of television advertising, the key to success lies in authenticity and relatability. Cyndi Lauper, a renowned American singer, songwriter, and actress, excels in both aspects as the spokesperson for Cosentyx.

I work in advertising and most of the focus is on curing the skin condition for aesthetic reasons. Whatever happened to the focus on my Restless Leg Syndrome!? No one else would know, much less know how to spell, all those product names. Y'know what isn't pretty? If you can't find the email you can resend it here. I don't see the big deal with this. I have eczema and my bullshit dermatologists have never prescribed me any of these fancy drugs. I was poo-pooing some of these meds too but you have opened our eyes. The competition for customers has led to many great advancements in how to treat psoriasis. When you plug a brand, however, they may become less credible carrying the message.