Cherie deville liquid death commercial

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The real taboo here should be single-use plastics. He adds: "The stats for adult entertainment sites really speak for themselves—22 percent of the world's population goes to one of five porn sites every month. That's 17 Super Bowls every month. Angel says the experience "let me showcase my experience and make sure we created an authentic campaign. Liquid Death gave some of us our first shot at creating something outside of porn, while still celebrating our work and backgrounds.

Cherie deville liquid death commercial

November 10, 9 min read. Listen to article 4 min. Want to understand just how canned water became one of the hottest products of the year? Porn star Cherie DeVille asked water-drinkers to make love, not trash. It seemed like a natural idea to turn the simple thing he was doing into the product itself. We created a page on the site, age-gated it and said it was Liquid Death bong water. Same product, but we said it can be used for things other than drinking We were one of the first non-cannabis brands ever covered. Idea: Become the first brand to place a wager on the Super Bowl. Then hire a witch to influence the outcome of the big game. Background: Amid the newly-relaxed gambling rules, Liquid Death aspired to be the first brand to place a wager on the Super Bowl winner — then they had an even better idea.

Forget the money shot.

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Download the Contagious Radar report, here. The bottled water category was dominated by plastic packaging, and brands that talk about babbling brooks and make promises about rejuvenating hydration. And the brand caught a lot of people off guard with its success. This year alone the brand has had more creative highlights than most brands manage in a decade. It has created a Super Bowl ad which made light of its ambiguous packaging by showing young kids acting wild at a party while swigging from cans of Liquid Death. There is no pretense of product innovation here. Get more insights and analysis into the biggest advertising trends of the year by downloading the Most Contagious Report for free. Is their labour-based business model to blame and does productisation offer a better way? Check out a few of the most innovative and effective campaigns of the year, according to the Contagious team. Get a concentrated dose of insight and inspiration with our free-to-download PDF packed with the best campaigns of the year just gone and advice for the year ahead.

Cherie deville liquid death commercial

Brandweek is headed to Phoenix, Arizona this September 23— Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business. Liquid Death makes no apology for its provocative marketing—in fact, the brand runs headlong into eyebrow-raising territory on the reg, drawing blood from Tony Hawk, hexing its own water and cozying up to cannibalistic themes to name just a few recent stunts.

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Industry insights View all. The brand spoofed porn at the height of Covid lockdowns with tame takes on quarantine fantasies. Forget the money shot. Team Growthfyi December 13th, He customized some spells for us. Catch up on the most important stories of the day, curated by our editorial team. What many people need to realize is just how creative advertising can be. Related Stories. Adult websites are always in the top 10 most trafficked sites on the internet. Then hire a witch to influence the outcome of the big game. Featured Clio Award Winner. They were great to work with, and it all supported a sex-positive message while keeping it PG. Editor's Picks.

Liquid Death makes no apologies for its daring marketing.

Adult websites are always in the top 10 most trafficked sites on the internet. That's 17 Super Bowls every month. Then hire a witch to influence the outcome of the big game. Forget the money shot. Background: Amid the newly-relaxed gambling rules, Liquid Death aspired to be the first brand to place a wager on the Super Bowl winner — then they had an even better idea. Learn how to pitch to our editors and get published on The Drum. RSS feed. They can be very entertaining and draw you in, making you eager to learn more about the product or service. David Gianatasio is managing editor at Clio Awards. However, this advertisement takes it a notch higher by highlighting the usage of aluminium cans over single-use plastics in packaging the drink, encouraging buyers to be more sustainable and eco-friendly.